Go Easy Online

From a young age Andrew Tawaf was always surrounded by bicycles with his father's family business. Developing a strong passion early on, Andrew had always dreamt of owning his own business.

JV Marine

Incorporating Tradingpost into their marketing strategy early on, JV Marine have received positive results and transitioned smoothly into the digital space. "When someone buys a new boat, they're likely to be selling an old one. We saw Tradingpost as a great marketplace to take advantage of both ends of that transaction," says Mitchell Dean of JV Marine.

Get the 24-7 advantage

We recently caught up with Australia's number one Paramount Caravan dealer, Canterbury Caravans, to discuss their approach to marketing and advertising in an increasingly digital world.

Building Boresi Fencing in the digital world

Started by two brothers in 1986, Boresi Fencing & Gate Manufacturers now have over 30 staff, including the founding brothers' children. They have successfully maintained the brothers' original business culture, while successfully managing changes to modernise the key operations of the business.

How to bring cash into your business faster

Cash flow is a key priority for small businesses, with Dun & Bradstreet's latest trade payment survey showing payment terms have reached a three-year high. The average time it takes a debtor to pay a bill has jumped more than five days recently. While some may seem simple, the following ten tips could help you.

Peter James Motors gets discovered

Getting found easily on Google is the holy grail of any good website but there is a real science behind making this happen. Luckily for John McClure at Peter James Motors he got the experts involved and is seeing great results. 

Search Engine Optimisation (SEO) is the holy grail of all websites. It is the process of getting your website listed on the first page of "Organic" results on the major search engines.

A huge performance uplift on mobile

You would have heard it time and time again, but simply put this is the year for mobile. As it increasingly becomes the digital device of choice for many savvy consumers we're seeing ever increasing rates of adoption.

It's no secret that everybody would like their advertising to work harder. So, if you're advertising in front of the right people it can make a big difference, particularly on mobile.

The new Tradingpost Branded Catalogue will point more people to your door

To help your business attract more customers Tradingpost has developed a new Branded Catalogue. This will help drive qualified buyers direct to your business by promoting your brand, website and location alongside your inventory on Tradingpost.

Targeted keywords can make a difference

We all know that competitive pricing, quality photos and a detailed description are what help draw customers to view your products for sale. However, buyers need to find your products fi rst, so how do you make it easier for them, while making sure your ads show up in more searches, more often?

How Tradingpost mobile can help your business

With nearly 20% of all phone/email enquiries on Tradingpost coming from mobile, it's a great opportunity for you to build your business. Talk to your account manager about how you can be seen on Tradingpost mobile.

Without eating into your profit

Trends overseas are revealing. The top 30% of US vehicle dealers by sales volume all list on three or more sites. You may think that just means you'll pay more and your advertising will eat into your profit, but this isn't necessarily true, if done right.

Photos make a huge difference, so make sure you get the most out of your advertising through the effective use of images that showcase the quality of the items you're selling.

The right price makes a big difference

Founded over 20 years ago and focussing specifically on new DIY materials for bathroom, kitchen and laundry renovations for the past four years, Renovation Boys have been using Tradingpost to promote their brand online and on mobile.

Have you invested money to build your business online but are now looking to take it to the next level? When customers are looking for their next purchase, one of the first places they look is often a search engine. Whether it's Google, Yahoo, Bing or another website these are vitally important to your business.

That's how Colin Hart from BBC Trailers stays ahead of the competition. Colin's a longtime Tradingpost advertiser who considers online inventory listings central to his advertising.
Find out how Colin makes his Tradingpost advertising work harder.

The reason one car sells and another identical vehicle doesn't comes down to one thing. Advertising.

You pay for advertising to help drive your sales, so it makes sense to get the most from your spend.

Your brand is much more than your logo - it's the story of your business. It's the face you present to the world. You've worked hard to build it and it helps to distinguish you from competitors offering similar products or services for sale. That's why branding online is so important.

Last year was huge for Tradingpost mobile, and the next twelve months are set to be even bigger. From 2010 to 2011, Tradingpost's mobile usage grew by 38% year on year, compared to monthly averages. This represents an average of 483,422 user sessions on Tradingpost mobile in 2010 with growth to 668,398 in 2011.

10 tips to make your mobile site more effective

As a leader in online technology Google has put together ten great tips you can use to ensure your mobile site works at its best.

Tradingpost is extending its reach and targeting more engaged and relevant buyers for your inventory. We're in the process of launching numerous partnerships that will increase Tradingpost's brand presence and inventory reach across a number of Australian websites.

How Q Tractors profits by advertising all year long

Q Tractors is a family run company based in Slacks Creek, Queensland. Managing Director Bill MacDonald has been in the tractor business for over 35 years and loves being hands-on. He's just as comfortable rolling his sleeves up to fix a tractor as he is managing his inventory on Tradingpost.

Every month millions of Australians use Tradingpost. There are seasonal trends and it's important you take advantage of the peaks. A common misconception is that Australians go on holidays in January, as do buyers. However, this isn't the case with Tradingpost.

Check out the 10 reasons why you can target more buyers in January with Tradingpost.

As competition continues to increase, the way you present you vehicles for sale becomes even more critical.

Buyers are now more sophisticated than ever before with more than 80% of all car buyers researching online. With more people looking online, dealerships using quality photography and multiple images can benefit from more, better-qualified enquiries to attract buyers to your door and drive sales.

Passion for Pets is a leading chain of pet stores with three locations around Melbourne. They have a large catalogue of pets and pet accessories which they keep updated on Tradingpost.

They also use display ads to further promote their brand by exposing it to anyone browsing the pet section. You may have noticed some of their distinctive ads yourself.