"You've got to be working on your ads all the time."

That's how Colin Hart from BBC Trailers stays ahead of the competition. Colin's a longtime Tradingpost advertiser who considers online inventory listings central to his advertising. BBC Trailers is located in the eastern suburbs of Melbourne and sells a wide range of trailers to commercial and private customers.

Colin pins a lot of his success on two priorities: regularly maintaining his inventory listings and prompt and proactive customer service. "Answering the phone and responding to emails as soon as possible is key. It's very simple really" he says.

With just under 100 items on the site at a given time, Colin's continually adjusting his ads, adding new photos and updating specifications as new stock arrives.

By offering numerous base models that can be customised, options and benefits are key decision making points. Therefore, giving customers as much information as possible ensures Colin is able to maximise his lead conversion and achieve greater results. Colin also prides himself on being honest on price, with numerous customers thanking him for putting so much detail in his ads and including accurate pricing. As he says, "the first thing people want to be reassured on is price".

Colin's committed to standing out and promoting his brand and business online.