The smart money's on the smartphone
Recent Google research has shown the smartphone's dominance in
Australia is changing the way people behave and that more
increasingly Australians view their smartphone as indispensible to
their daily lives.
With a wealth of information available, some of the highlights of
the latest Our Mobile Planet report include:
- Your customers have gone mobile... so should you: It's safe to
say that Australia's mobile revolution isn't coming - it's here.
More than half our population now owns a smartphone, which means
more than half your customers do too. Businesses must adopt a
strategy that addresses mobile consumers.
- Smarter phones make smarter shoppers, so be ready: The
overwhelming majority of Aussies Google surveyed (94%) have
researched a product or service on their smartphone, which means a
mobile-friendly website is essential to your bottom line: 61% said
they wouldn't return to a website that wouldn't load on their
phone.
- If you're local, they're looking for you: 86% of smartphone
users look for local information on their phone and 88% take direct
action as a result, such as visiting or contacting the business.
That's almost double the number this research found last year,
making it doubly important for small businesses to be ready with a
mobile website that clearly displays information like location and
trading hours.
- Multi-tasking with media: Australian smartphone owners are
multi-screen masters, creating extra opportunities for advertisers
to reach them as they multi-task. 80% use their phone while doing
other things like watching TV (48%), and 57% have searched from
mobile after seeing an ad on TV. Businesses should complement their
online and offline ad campaigns with mobile ads to reach their
audience on all screens.
Speak to your account manager if you'd like to find out how you
can make the most of this rapid growth. Whether it's mobile display
advertising or a new and improved mobile site for your business,
Tradingpost can help.
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Contact TradingPost
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