The smart money's on the smartphone
This is the dawn of the smartphone age. However, you wouldn't
know it by looking at mobile advertising expenditure. In the USA,
often the market we look to for what's next, consumers are spending
10% of their media attention on their mobile devices while the
medium only attracts 1% of total advertising spend.
Compared to other media this figure is incredibly low. Print only attracts about 7% of media-time, but still captures an astonishing 25% of the total US ad-spend, receiving 25-times more ad money than mobile. The disparity between the two mediums gives a strong indication of how much room mobile still has to grow.
Imagine the state of the world in the next two to three years - smartphones will be in the hands of almost every consumer and tablet sales will exceed PCs. It will be a world where global internet users will double, led by mobile usage. At that time, mobile will no longer be a support medium, it will be THE medium.
At this point, not having a mobile strategy in place for your business is a recipe for disruption. The golden age of mobile is here and will be here for years. Talk to your account manager if you'd like to find out more about building your business through mobile advertising or with a new mobile site.
Source: BI Intelligence: The Future of Mobile (2012) quoting VSS, Mary Meeker (KPCB), comScore, Alex, Flurry Analytics
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