By Jarrod Scott
Category Manager - Automotive

We recently caught up with Australia's number one Paramount Caravan dealer, Canterbury Caravans, to discuss their approach to marketing and advertising in an increasingly digital world.

Having embraced social media, launched a mobile website and centralised inventory publishing across multiple channels it's clear sales manager Ian Sadler has a mind for the future. "Being available and open for business 24-7 is such an advantage and we've seen that in enquiries"states Ian.

But he also recognises an online presence isn't enough. It's also about preparing inventory and generating engagement. "The process of uploading inventory is very important to us. We take the van out, wash and photograph it, write a detailed description then review and update every 2-3 weeks - many people seem to think that once it's uploaded the jobs done, which isn't true."

This best practise could make a big difference to your performance if you follow their lead. We consistently see keyword rich descriptions and well photographed inventory perform strongly against inventory with minimal information and limited photography. The better your presentation the better the response.

Beyond inventory listings Canterbury Caravans has also utilised Tradingpost's suite of digital solutions to help grow their online business and efficiency. "We're able to load and manage our inventory centrally and have it listed across all of our main promotional avenues: our website, our mobile website and the Tradingpost website. Without doubt it's easier, quicker and we can just get it down without hassle" said Ian.

"Previous feedback on our website was that it was difficult to navigate, hard to use and buyers would drop off after 5 minutes of searching. Now they are able to find more info quicker and contact us with more informed research."

With Tradingpost you too can take advantage of leading technology solutions and equip your business with all the digital tools you need to drive sales. As the number one caravan marketplace in the country, Tradingpost continues to be a central part of many businesses sales mix, as it has been for Ian. "Tradingpost is our biggest advertising channel and we're very happy with everything. I'm getting more enquiries from Tradingpost than any other website and... the enquiry rate has been consistently high."

If you'd like to find out how Tradingpost can help drive more people to your business, speak to your account manager.